Phoenix Business Gazette:  “The owner of a downtown Chandler microbrewery learned the hard way that you can’t name beer after the Arizona State University mascot.   Sun Devil Ale has been a hit at San Tan Brewing Co. for a couple of years, said owner and brewmaster Anthony Canecchia.  But a strongly worded letter from an attorney representing ASU is forcing him to scrap Sparky-related promotional items, change menus and host a name-changing contest.”