FTC Advertising Rules

New Guide to FTC Disclosure Requirements for Product Endorsements

Citizen Media Law Project:  “As part of our legal guide series on Risks Associated with Publication, today CMLP published a guide to Publishing Product or Service Endorsements.   The new legal guide section takes on the Federal Trade Commission‘s controversial “Guides Concerning the Use of Endorsements and Testimonials in Advertising” (the ‘Guidelines’) that took effect on…

FTC Advertising Rules

Panel on the FTC’s New Endorsement and Testimonial Guides

Rebecca Tushnet’s 43(B)log:  “Today’s the effective date of the Revised Guides.  Emphasizes that the Guides themselves don’t provide for fines, though practices inconsistent with the Guides can result in FTC investigation and possible resulting fines.  Big rule: deceptiveness of endorsement/testimonial depends on the facts.   An endorsement is anything that consumers are likely to believe…

FTC Advertising Rules | Internet & Computer Law | US Law

New FTC Ad Rule Creates “Target Rich Environment”

NutriSupLaw:  “David Vladeck, Director of the Federal Trade Commission Bureau of Consumer Protection said that the FTC’s new Guides Concerning the Use of Endorsements and Testimonials in Advertising creates a “target rich enviornment” in which they intend to pursue violators using all the resources at their disposal.  And when the 1000+ enforcement personnel at the FTC…