AM Law Daily: “It’s one of the most chuckle-inducing trademark claims in recent memory: The North Face Apparel Corp. has sued 19-year-old University of Missouri freshman James Winkelmann for trademark infringement and dilution. According to its motion filed in December in the U.S. district court for the eastern district of Missouri, The North Face says Winkelmann, a biomedical engineering student, has caused it ‘irreparable harm’ by producing his parody clothing line, The South Butt (motto: ‘Never Stop Relaxing’). Last week Wilkelmann . . . and his attorneys filed an irreverent reply brief, which is excerpted below, along with a motion to dismiss the suit. According to his filing–as well as to his website and his attorney, Albert Watkins of St. Louis firm Kodner, Watkins, Muchnick, Weigley & Brison–Winkelmann started the clothing line as a joke.”
It’s On: South Butt Creator “Little Jimmy Winkelmann” Fires Back at North Face
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This is like the Civil War , I live in Seattle and wore a The North Face jacket yesterday. What a coincidence. This kind of reminds me of McDowells Restaraunt in the Eddy Murphy movie Coming to America. Let those people wear that South Butt all they want. People who wear North Face would never wear South Butt. I think it helps both companies. Its not like consumers only have the choice of one or the other. So South Butt helps North Face. People in the South can wear South Butt since I havent met anyone from the south in my entire life that was into Rock Climbing. Maybe someone from Stone Mountain Georgia maybe.