Citizen Media Law Project:  “As part of our legal guide series on Risks Associated with Publication, today CMLP published a guide to Publishing Product or Service Endorsements.   The new legal guide section takes on the Federal Trade Commission‘s controversial “Guides Concerning the Use of Endorsements and Testimonials in Advertising” (the ‘Guidelines’) that took effect on December 1, 2009.   The FTC Guidelines call for bloggers, Tweeters, Facebook users, and other online publishers to disclose ‘material connections’ they have with companies whose products or services they endorse.  The Guidelines also say that bloggers may be held liable for making misleading or unsubstantiated claims about a product or service.”