Wall St. Journal:  “As the leading breast-cancer charity, Susan G. Komen For the Cure helped make “for the cure” a staple of the fund-raising vernacular.  The slogan is so popular that dozens of groups have sought to trademark names incorporating the phrase . . . . Komen . . . launching a not-so-friendly legal battle against . . . fund-raisers that it contends are poaching its name.”

See “What’s in a Name? Lessons learned from current trademark battles.”