Legal Blog Watch: “As I wrote back in August, the number of Twitter followers one has continues to be an extremely misleading metric. This week, Mark Britton, CEO of Avvo, advanced that idea further, writing on the Legal Technology blog that it was time for him to ‘let the cat out of the bag’ and debunk the notion ‘that the number of Twitter followers one has is positively, if not perfectly, correlated to the amount of influence someone has in the marketplace.’ Britton states flat-out that ‘the number of one’s Twitter followers has nothing to do with his or her influence.'”
I agree. On July 14, 2009, I created a Twitter account at www.twitter.com/keytlaw and made one tweet that says “This account is inactive.” Despite that warning that the account will not have any tweets, it now has 55 followers.
Overall, Twitter can be utilized as a marketing tool if done correctly. Using twitter as a marketing strategy is a subject of much debate in the marketing world. I have study many articles in favor of this technique and equally as many against it.